03
Context
Identity,
not lead gen
Five years in, Bridge has grown from a startup into one of Melbourne's most trusted commercial building surveying consultancies. The team, the clients, and the reputation have all evolved, but the website hasn't kept pace. It's time the digital presence reflects who Bridge actually is in the marketplace.
This isn't a lead generation tool. Bridge wins work through referrals, LinkedIn, and reputation. The website is where architects, project managers, developers, and government entities go to validate and familiarise. It needs to say: these are serious people doing serious work.
"We're in an identity phase now. We're really aware of who we are within the marketplace, and so are our clients and people in the industry."
- Andrew Garlick, Discovery Call
04
Design Direction
Clean, credible,
project-forward
Based on your reference sites, we've identified a clear aesthetic: the polish of KWA, the project structure of Newpol, and the simplicity of Venko. Strong blocking, real photography, process clarity. No excess.
KWA Building Permits
Look and feel. Process section that outlines steps clearly. Minimal video, just drone/site montage.
Newpol Constructions
Projects tab with sector breakdown. Strong blocking. How it highlights then expands into detail.
Venko Design
Simplicity. Showcases projects well without overcomplicating.
What to avoid
Not too bold (Krneta). Not bland (Codus). Not too wordy (DDEG). Not overly decorative (Carr).
The common thread: a site that feels clean and credible, presents Bridge as an established commercial building surveying business, and showcases projects and process clearly without overcomplicating things.
05
At A Glance
Project
Snapshot
06
Project Scope
What we
deliver
Phase 01
Discovery & Architecture
- Research design, user journey, and industry
- Information architecture and sitemap
- Aesthetic direction confirmed from references
6 hrs
Phase 02
Design
- Homepage with process section and client logos
- Projects archive with sector-based filtering
- Project single (case study with photography)
- Services archive and service single templates
- About page with team positioning
- Contact page
- Mobile responsive designs
- Three rounds of revisions
16 hrs
Phase 03
Development
- Custom WordPress theme build
- Modular block components for self-editing
- Project and services category grouping and filtering
- "How we work" process module
- Client logos section
- Testimonials module
- Contact form (email delivery, no CRM)
- SEO foundations (meta, schema, sitemap)
- Performance optimisation
22 hrs
Phase 04
Content, QA & Launch
- CMS training and handover to team
- Existing content migrated from current site
- Cross-browser and device testing
- DNS migration from Wix to Ven hosting or alternative suitable hosting arrangement
- Go-live and post-launch checks
8 hrs
Content responsibility: We will pull existing content from the current site. New images, updated text for service pages, case studies, and team bios are to be provided by Bridge.
07
Hours by Phase
Effort
Breakdown
Phase 01 - Discovery & Architecture
6 hrs
Phase 03 - Development
22 hrs
Phase 04 - Content, QA & Launch
8 hrs
Modular by design. Every section is built as a reusable block component. Add new services, projects, or team members without touching code or coming back to us.